Marketing – The Coach Company

This is an internal marketing-operations tool used by The Coach Company’s own staff to manage the Google Ads accounts the company advertises with. It is not a public product and has no public sign-up — access is restricted to a small allowlist of staff Google accounts.

What it does

• Monitors spend, budget pacing, and performance across the Google Ads accounts the company manages.
• Imports the company’s own lead/booking reports (from its own websites and quote forms) to measure which ad campaigns drive real bookings.
• Matches those leads to the Google Ads click or campaign that referred them, for internal reporting.
• Uploads the company’s own conversion values and (with consent already covered by the company’s privacy policy) the company’s own customer email addresses back to its own Google Ads accounts, so Google’s bidding and audience tools can use that first-party data.

Who can access it

Only The Coach Company’s marketing staff, signed in with an approved Google account. There is no public-facing part of this application.

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